Marketing Manager

Role: Marketing Manager
Company: Moonstone Marketing
Location: Fully Remote
Hours: 30-40 hours/week
Salary Range: $50,000 - $65,000
Reports To: Founder & CEO

Moonstone Marketing is a mindful marketing agency supporting community-led brands and  founders. Founded by career marketer Dana (Farber) Thompson in  2021, we cultivate sustainable growth through authentic storytelling, lifecycle nurturing, and strategic marketing that honors intention over interruption. We believe marketing should deepen connections, not just drive conversions.

We're seeking a Marketing Manager who will serve as the operational backbone of Moonstone Marketing. This is a client-facing role where you'll own the execution of marketing strategies across our client portfolio while also managing our internal marketing and operations. You'll work directly with our founder to bring client visions to life through thoughtful, data-informed marketing.

You'll start by managing 3-5 client accounts and scale up to 7+ as you grow into the role. This position is designed for someone ready to level up from junior to mid-level responsibility—you'll have the support and mentorship to develop while being trusted with meaningful ownership from day one.
As we expand, you'll have the opportunity to step into a leadership position managing a larger team and owning greater strategic responsibility.

What You'll Own:
‍
Client Work (60%)

• Execute marketing strategies across email, social media, content, and other channels for multiple client accounts (starting with 3-5, scaling up to 7+)
• Build and manage email campaigns, social media content calendars, and marketing automation workflows
• Write compelling copy across all formats: emails, blog posts, social captions, landing pages, and more
• Adapt your writing to match diverse brand voices and audience needs
• Manage creative briefs and coordinate with our design studio partner for all visual assets
• Conduct consumer research, competitive analysis, and market insights to inform strategy
• Track campaign performance and prepare analytics reports for clients
• Ensure all deliverables meet brand standards and are completed on time
• Support client communication and day-to-day project management

Internal Marketing (30%)

• Own Moonstone's monthly newsletter content, from strategy to execution
• Create and schedule 2-3 Instagram posts per week that showcase our work and philosophy
• Support business development through PR outreach, podcast submissions, and partnership opportunities
• Develop demand generation content for our marketing funnel
• Manage internal content calendar and ensure consistent brand presence

Marketing Operations (10%)

• Maintain project management systems in Asana to keep client work organized
• Streamline workflows and processes to improve team efficiency
• Co-manage 1-2 interns as needed, providing guidance and feedback
• Support agency operations and contribute to building scalable systems
  

Required Experience & Skills

• 3-4 years of marketing experience, preferably with community-focused or lifestyle brands
• Strong portfolio demonstrating versatility in writing across channels and formats
• Proven experience with email marketing and content creation
• Deep understanding of marketing fundamentals: audience development, customer journey, engagement metrics
• Highly organized with exceptional attention to detail
• Self-motivated and able to work independently in a remote environment
• Comfortable managing multiple projects and competing priorities
• Proficient in Google Workspace and quick to learn new tools‍

‍Bonus Points For

• Experience with Klaviyo, ActiveCampaign, or similar email/CRM platforms
• Background in lifecycle marketing or retention strategies
• Familiarity with Asana or similar project management tools
• Understanding of social media scheduling and analytics tools
• Canva proficiency for quick-turn graphic needs‍

Essential Qualities

• Strategic mindset: You don't just execute tasks - you understand how each piece contributes to the bigger picture.
• Thoughtful communicator: You bring clarity and intention to everything you write and create.
• Solutions-oriented: When challenges arise, you approach them with creativity and resourcefulness.
• Client-focused: You genuinely care about client success and take pride in delivering exceptional work.
• Culture champion: You value collaboration, maintain positivity, and contribute to a supportive team environment.
• Values-aligned: You resonate with mindful marketing principles and sustainable growth over vanity metrics.

Growth Opportunities
This role is designed as a growth opportunity - you'll start managing 3-5 clients and scale your portfolio as you demonstrate success. We're looking for someone ready to transition from junior execution to mid-level strategic ownership.
Within 1-2 years, the right person could evolve into a leadership position managing a team, owning strategic client relationships, and shaping the direction of our agency. We're building something special and want someone who will grow with us.

What We Offer

• Competitive salary: $50,000 - $65,000 based on experience
• Flexible schedule: 30-40 hours per week with autonomy over your time
• Health benefits: Health insurance available
• Fully remote: Work from anywhere (with the ability to be online 11AM-3PM CST)
• Direct mentorship: Learn directly from our founder and gain exposure to all aspects of running an agency
• Structured growth: Clear path from managing 3-5 clients to 7+ as you develop
• Real impact: Your work will directly influence client success and agency growth
• Meaningful work: Support brands that prioritize community and authentic connection